Pricing is the most impactful decision you'll make on OnlyFans. Price too high and you lose potential subscribers. Price too low and you leave money on the table, or worse, attract fans who don't value your content.
This guide covers all three revenue streams: subscription pricing, tip menus, and PPV pricing. Data-backed recommendations, not guesswork.
How does OnlyFans pricing work? The fee structure
OnlyFans takes 20% of all earnings. You keep 80%. That applies to everything: subscriptions, tips, PPV, custom content.
The platform limits you can't change:
- Subscription range: $4.99 to $49.99 per month
- Free pages are allowed (revenue comes from tips and PPV only)
- Minimum tip: $5
- PPV range: $3 to $200
- Chargebacks happen. If a fan disputes a charge, OnlyFans deducts the full amount from your earnings.
Here's some quick math that changed how I think about pricing. Say you charge $10/month and have 100 subscribers. That's $1,000 gross, $800 after the OnlyFans fee. Now add 2 PPV messages per week at $12 each with a 10% open rate: that's $240 per week, roughly $960 per month on top.
Total: about $1,760/month net from the same 100 subscribers. The PPV revenue outweighs the subscription revenue, which is why obsessing over your subscription price alone misses the bigger picture.
How much should you charge for your subscription?
There's no single right answer, but there are clear tiers, and each one fits a different situation.
Price range | Best for | Strategy |
|---|---|---|
Free ($0) | Funnel page, large audience, all-PPV model | Revenue from tips and PPV only. Works with a 5K+ social following. |
Low ($4.99-$9.99) | New creators, high-volume approach | Low barrier attracts subscribers. Revenue from volume plus PPV upsells. |
Mid ($9.99-$14.99) | Established creators, balanced approach | The sweet spot. Good conversion plus decent subscription revenue. |
High ($15-$29.99) | Premium or niche creators, smaller dedicated audience | Fewer subscribers but higher per-sub revenue. You have to deliver exceptional value. |
Ultra ($30-$49.99) | Celebrities, top 0.1% | Only works with a massive existing audience and a strong brand. |
Pricing by niche
Your niche matters more than most pricing advice admits. Some audiences are used to paying, some aren't.
- Fitness/Lifestyle: $9.99-$14.99. Broad appeal, needs volume.
- Cosplay: $12.99-$19.99. A dedicated niche audience that's willing to pay more.
- Couples: $9.99-$14.99. The curiosity factor keeps conversion healthy.
- Artist/Creative: $7.99-$12.99. You're competing with free art platforms.
- Gamer/Streamer: $4.99-$9.99. This audience is used to free content, so a lower price converts better.
Should your page be free or paid?
Honest answer: it depends on where your traffic comes from.
A free page has zero barrier, so subscriber numbers get big fast, and all revenue comes from PPV. That can be very profitable. The downside is lower-quality subscribers, more lurkers, and harder retention.
A paid page gives you a self-selecting audience. They already decided you're worth paying for, and the recurring revenue is guaranteed. The trade-off is a higher barrier and fewer subscribers.
The move that works for a lot of creators: run both. A free page as the funnel, and a paid VIP page for fans who want more.
What should go in your OnlyFans tip menu?
A tip menu is a pinned post listing custom content and services with set prices. Fans tip the listed amount, you deliver. Simple, and one of the most underused revenue tools on the platform.
A few rules before the templates:
- Pin it as the first post fans see after subscribing
- Keep it clean and organized, grouped by category
- Include prices from $5 to $100+ so every budget has an option
- Update it monthly to keep it fresh
- State delivery timeframes ("customs delivered within 48 hours")
Tip menu template 1: standard
TIP MENU
Photos
- 1 custom photo: $10
- 5-photo custom set: $35
- Lingerie request: $15
Videos
- 30-sec custom video: $20
- 1-min custom video: $35
- 5-min custom video: $75
- Video with name mention: +$10
Extras
- Rate your pic: $10
- Girlfriend experience (1 day): $50
- Dick rating (honest): $15
- Dick rating (worship): $20
- Sexting session (30 min): $40
Premium
- Video call (10 min): $100
- Worn item: $75+
- Custom fantasy video: $100+
All customs delivered within 48 hours
Tip $5 just to make me smileTip menu template 2: minimalist
CUSTOMS & REQUESTS
Custom photo - $10
Custom video (1 min) - $35
Name mention video - $45
Rating - $15
Sexting (30 min) - $40
GFE (24 hr) - $50
Something special? DM me with your idea.
48hr delivery | Tip $5 if you just want to say hiTip menu template 3: premium
EXCLUSIVE MENU
Gold Tier
- Personal video (2 min) - $50
- Custom photoset (10 photos) - $60
- Video call (15 min) - $150
Platinum Tier
- Fantasy custom video (5 min) - $100
- Full day GFE - $75
- Worn personal item - $100
Diamond Tier
- Custom video (10+ min) - $200
- Weekend GFE - $200
- Priority DM access (1 month) - $100
Delivery: 24-48 hours | Limited slots per weekWhy these menus work
Some of the pricing in these templates looks arbitrary. It isn't.
The "$5 smile tip" at the bottom converts surprisingly well. Low barrier, high volume, and it warms fans up for bigger tips later.
Offering "honest" vs. "worship" ratings at two different prices is smart pricing in disguise: fans self-select into the version they want and nobody feels upsold.
GFE and sexting are the highest-margin items on any menu. The effort is low relative to the price. And that little "+$10 for name mention" on videos? Easy upsell revenue that costs you ten extra seconds of recording.
When should you run discounts?
OnlyFans gives you built-in promotional tools, and used well, they do real work:
- Free trial links: 1 to 7 day trials that hook new subscribers. Expect 10-20% to convert to paid.
- Promotional campaigns: 20-50% off for a limited time. Best around holidays and launches.
- Bundle discounts: 3 months at 20% off, 6 months at 30% off. Locks in revenue and reduces churn.
- Tip-to-subscribe: "Tip $5 on my free page and I'll send you a free week on my VIP page."
Discount when you're launching a new page, coming back from a break, or riding out a seasonal slow period. Hold your price when you're growing organically, your conversion rate is healthy, or you've got social buzz working for you. Discounting during a hot streak just gives away money.
How do you know if your pricing actually works?
The biggest pricing mistake is guessing. Most creators set a price on day one and never test an alternative, so they never learn what the market would pay.
Two tools make this measurable:
FansBot puts your revenue data one message away. Tag @FansBot with "what's my average revenue per subscriber this month?" and get an instant answer. If you dropped your price from $15 to $10, you can see whether total revenue went up or down instead of guessing. Agencies can compare pricing strategies across creators in similar niches.
OnlyFans API goes deeper for teams that want systematic testing:
- A/B test subscription prices with different free trial links
- Track tip menu item popularity, so you know which items get tipped most
- Break revenue analytics down by source: subscriptions vs. tips vs. PPV
Once you can see which tip menu items nobody buys, you stop listing them. Once you can see that $10 outearns $15 at your conversion rate, the pricing debate is over.
Getting started
Set a price, put up a tip menu, and start measuring. The creators who win at pricing aren't the ones who picked the perfect number on day one. They're the ones who kept adjusting.
If you want the data side handled, OnlyFans API and FansBot cover the analytics so you can focus on the content.
Need help?
We're here to support you every step of the way: